3D projection mapping in the city centre of Amsterdam for H&M

By alterego On February 22, 2011 · 1 Comment · In 3D, Advertising, Animation, Architecture, Fashion, Luxury, Urban, Video Mapping








On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl)
Production: MrBeam, Mickey Did It, BeamSystems



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