Alka Seltzer is presented as the way to deal with whatever you’ve put in your stomach, in this print campaign from France. Black and white illustrations present five scenarios: Bear (bow and arrow), Mafia (tapes), Prison (soap), Paparazzi (camera) and Magician (saw).


The Alka Seltzer campaign was developed at CLM BBDO, Paris, by creative directors Gilles Fichteberg and Jean-François Sacco, art director/illustrator Paul Kreitmann, and copywriter Alexis Benoit.