Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, “Close & Caring”, also created and directed by Mate Steinforth.
CREDITS
Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Scott Bendall
Executive Producer: Cristina Mazzocca
Producer: Beatrice Cardile
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth, Christian Zschunke
3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke
Additional 3D: Hannes Weikert
Animation: Matthias Knappe (lead), David Weidemann
2D Animation: Helge Kiehl, Ronny Schmidt
Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl
Producer: Christian Gemeiner
Music: Michael Fakesch
SOFTWARE
3D: Cinema 4D
Compositing: After Effects
MTV “Group hug” Making of
Making of edit: Adrian Azadvaten
Music: Clara do Monte – Original Tracks Mix Promo (excerpt)
soundcloud.com/claradomonte/clara-do-monte-original-tracks-mix-promo
Incoming search terms to this post:
mtv group hug concept art, mtv group hug, art by roy evans miranda, mtv blob monster ad, mtv group
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