Swedish vodka brand ABSOLUT has unveiled striking new designs for the packaging of 11 of its flavored vodka range.
Designed by agency The Brand Union, the vibrant new designs are an artistic expression of each all-natural flavored, sugar-free vodkas.
The interpretation of the flavors were designed without the use of computers, but with the use of traditional design and craftsmanship tools, such as pen, paper, crayons, paint and brushes.
“Our goal was to give our customers distinctive designs that are unlike anything one has ever seen,” Anna Kamjou, Global Design Director at ABSOLUT, said in a statement. “We asked our design team to reach into the symbolism and myths tied to the ingredients to find each flavor’s core essence—and then amplify that essence through art.”
The redesigned bottles include ABSOLUT APEACH, ABSOLUT PEARS, ABSOLUT RASPBERRI, ABSOLUT VANILIA, ABSOLUT MANGO, ABSOLUT RUBY RED, ABSOLUT BERRI AÇAI, ABSOLUT ÄPPLE, ABSOLUT CHERRYS, ABSOLUT GRÄPE and ABSOLUT WILD TEA.