Adidas has launched today the biggest marketing campaign in its history called ‘Adidas is all in’ that will bring together top celebrities from sports, music and fashion. All advertisements will feature for the first time three sub-brands—Sport Performance, Originals and Sport Style – in a single campaign, the company said. “Heart over head. Inclusion over ego. United by passion, we go all in.”

The filmmaker Romain Gavras chooses to film Katy Perry, B.O.B., Lionel Messi, David Beckman, Derrick Rose, Dennis Busenitz and The Like during their daily life. The spot’s song is “Civilization” by the French group Justice available from April 4th on iTunes!

Agency: Sid Lee (Montreal)