The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut. The foundation building will showcase works from Salamé’s 2,000-strong collection as well as a variety of high end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked us to conceptualize and design a campaign around the intersection of fashion and art, while also highlighting its location by the sea side.
CREATIVE DIRECTION: Stefan Sagmeister & Jessica Walsh
DESIGN: Matteo Giuseppe Pani
PHOTOGRAPHER: Aleksandra Kingo
PHOTOGRAPHER’S ASSISTANT: Giles Jenkyn
STYLIST: Natasha Freeman & Melanie Dagher
HAIR: Deplhine Bonnet
MAKEUP: Erin Kristensen
3D/POST PRODUCTION: Nikki Candelero
Matteo Giuseppe Pani is a multidisciplinary Sardinian Graphic Designer working at Sagmeister & Walsh.