What happens when you park the new, not yet launched, Opel ADAM in central Copenhagen on a dark evening – and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn´t seen coming.

Opel ADAM is the most individual city car in the world, with more than 60.000 exterior and 80.000 interior combinations.

Via: marketing-alternatif.com