Treadwear – Goodyear Dunlop, project by Carl Elkins

Sea dancers in the magic light of sunrise, photography by Richard Calmes







“We were approached by Goodyear Dunlop to photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor.”

COSTUME DESIGN & POSTPRODUCTION
Carl Elkins @ Mierswa-Kluska

PHOTOGRAPHY
Mierswa-Kluska

HAIR & MAKE-UP
Susan Voss-Redfern

AGENCY
Anzinger – Wüschner – Rasp

“As an admirer of all things visual I have always been drawn to design and the visual arts. My current position keeps me primarily focused on postproduction and digital art – with occasional touches of graphic design, illustration and art direction – in editorial and commercial photography. This conscious deviation from traditional communication design further develops my ability to incorporate the refined compositional elegance of a photographer into my work. This helps keep my portfolio fresh and experiences varied compared to what I might have achieved had I followed a more traditional path, and becomes a tremendous asset when reapplied to my passions in editorial and graphic design. In this capacity, I strive to instill an originality and freshness in my work, hopefully distinguishing it from today’s somewhat uninspired, trend-following design climate.”

Carl Elkins: behance
Via: lookslikegooddesign.com