Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London’s West India Quays, Canary Wharf. Here the public were invited to take part in a Reebok CrossFit WOD (workout of the day) on the spectacular artwork:
For the past seven years, pavement artists Joe Hill and Max Lowry have travelled the world from New York to Shanghai creating their unique 3D street art. They design their anamorphic paintings to encourage audience interaction. Their eye-catching creations are ideal for live events, marketing campaigns, music videos and TV commercials.
Clients range from Google, Reebok and M&C Saatchi to the BBC and Save the Children.