At the edge of industry, therein lies Steampunk.
Ripped from the pages of science fiction, the gears are turning, the steam is pumping, and the playing cards were finally born. It wasn’t easy. The paper used on these tuck cases did NOT exist.
We made the bronze paper from scratch in order to perfectly print the ink that covers its surface in 19th century Victorian machinery.
The boldly stamped, debossed elements cast shadows of illusion and create a perspective of depth and weight. The vents on top of the box invite you to take a look inside.
Opening the box, you will discover 52 pieces of machinery. The depth of the playing cards is fittingly unreal.
So unreal, it beckons you to stare at it’s seemingly infinite array of detail. Designed by Alex Beltechi and constructed of 12 million 3D polygons. The Jokers are morphed into jet turbines of steel. The Ace of Spades is a window of opportunity to witness the gears of intricate beauty and complexity.
A joint creative collaboration between the United States Playing Card Company and theory11. Produced by theory11 and designed by Alex Beltechi in Romania.
Own a piece of science fiction. Where vintage industry meets reality.
Alex Beltechi: portfolio
As if forged from a single block of bronze, Steampunk Playing Cards are durable and remarkably detailed, inside and out. An industrial collaboration between Bicycle® and theory11. Trailer shot on location featuring Michael James. Design by Alex Beltechi. Produced by theory11.