Freddy Yoga: Move Your Mind

CLIENT
Freddy is the Italian brand that makes clothes for all athletes worldwide who see body movements as an art capable of touching.

CHALLENGE
Launching a new Freddy clothing line specifically designed for yoga practice, together with a photographic campaign matching “The art of movement” creative positioning that can represent yoga not only as a sport discipline but also as artistic expression.

STRATEGY
We launched the campaign slogan “Move Your Mind”. Practicing yoga with Freddy means moving in our own inner world: a dreamlike and metaphysical world that is absolutely out of reality, and decoded through surreal and metaphysic scenes. Today, “Move Your Mind” is a mainstay in the Freddy storytelling for the yoga target.

Agency: YOHOHO Studio
Creative Directors: Vittorio Perotti, Andrea Fagiolari
Art Director: Davide Di Gennaro
Account & Producer: Martina Abbado
Digital Artist: Massimo Colonna
Photographer: Chiara Quadri