Advertising campaign and catalogue design for ‘Zoya the diamond boutique’ displayed at the launch of their new collection of exquisite jewellery.
Inspired by ancient greek mythology, the collection needed advertising that explained each story in an interesting and unique way. I used the art of paper sculpting. Each piece of jewellery is woven into the intricacy of the story as well as the artform.
Zoya is located exclusively in Bombay and Delhi.
Sharon Nayak: website / behance
Tags: advertising, ancient greece, arachne, art, art direction, Athena, beauty, commercials, design, diamonds, fashion, garden of hesperides, graphic design, greek designs, helen of troy, illustration, jewellery, knot of hercules, labyrinth, lowe, midas, minatour, mythology, paper art, Paper Sculpture, pegasus, photograpy, Sharon Nayak, the three nymphspandoras box, typography, visual arts