Introducing the FIAT 500 Abarth… You’ll never forget the first time you see one.
“’Seduction’ was created to generate awareness for the introduction of the 2012 Fiat 500 Abarth – it’s an edgy video that captures the intensity of this all-new vehicle,” said Tim Kuniskis, Head of FIAT Brand North America.
“What are you looking at? Hey, what are you looking at? Are you undressing me with your eyes? Poor guy. You just can’t help it, can you? Is your heart racing? Is your head spinning? Do you feel lost thinking that I could be yours forever?”
The spot was directed by Luca Maroni, whose name might not mean much in the film world, but he’s a fairly big deal where commercials are concerned.
The office boy is Matthew Rocheleau, who’s just getting his feet wet in Hollywood.
The supermodel is, as you might imagine, a real supermodel: Catrinel Menghia.
Music: Willis – Smokescreen
LATER EDIT: This sexy commercial was aired during the 2012 Super Bowl game having more than 100 billion viewers wondering “who was that?”. The 26 year-old model is now one of the world’s hottest unknown women.