An iconic coffee bean, Caffe Culture branding by Tim Smith aka My Poor Brain

Coffee bean and compositional icons, graphic devices by Tim smith aka My Poor Brain









Caffe Culture is the leading annual convention for the coffee and cafe industry. The client required branding that conveyed a number of messages. A simple iconic coffee bean graphic was created which in turn develops the branding, using the graphic to convey a series of messages, from a crowd of coffee lovers flocking to the convention, to distinguishing it as the industry leader.

Tim Smith: website