For the launch of Erin Peachee’s jewellery label we created a set of striking New York building façades, to complement the collection’s bold, Art Deco-inspired lines, and to showcase the designer’s city. The jewellery was displayed on a number of painted hands moving in and out of the building windows, surreally symbolising New York’s inhabitants and their different personalities.
We handled the project from initial concept to shoot production, working closely with Erin and her partner Morten Halvorsen to create a cohesive campaign. The buildings were custom-designed based on typical New York architecture, with some including details from the collection itself.
Concept & Creative Direction | The Makerie Studio
Art Director | Morten Halvorsen
Photographer | Johnny Fogg
Concept & Styling | Erin Peachee
Paper Sets | The Makerie Studio
Makeup | Trexy Ching
Model | Hadar Shira Yehezkel & Liza Malakhova