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BMW logo origin and evolution

July 10, 2011
3 Comments
BMW logo evolution

BMW logo evolution
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“As Rapp grew into BMW, BMW assumed all the business segments, and the company wanted the logo to be oriented on Rapp’s logo. As you can see here on this example, Rapp has a black horse as a symbol on its logo. BMW chose the Bavarian national colours as a symbol, but arranged the letters exactly like Rapp. So you can see very clearly how the BMW logo was developed.”
— KAI JACOBSEN, AUTOMOBILE HISTORIAN, BMW GROUP

BMW logo evolution
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BMW logo evolution
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BMW logo evolution
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BMW logo evolution
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BMW logo evolution
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BMW logo evolution
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BMW logo evolution
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Via: logodesignlove.com

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Tags: Bavarian, Bayerische Motoren Werke, black horse, BMW, business, colours, company, evolution, flag, Logo, national, Rapp, symbol

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Mechanised creatures by Shingo Matsunuma
Paintings by Humberto de Jesús Viñas García

3 thoughts on “BMW logo origin and evolution”

  1. Pingback: BMW logo evolution – ego-alterego.com | Total GT
  2. Pingback: Tuesday Link Roundup | Cool Material
  3. Pingback: Sebastian Ingrosso » BMW Logo Evolution

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