Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
info via adsoftheworld.com
Tags: accurate, analytical, art, brain, brain campaign, brain sides, cars, categorize, creative, creativity, Dror Nachumi, familiar, feel, free spirit, Gil Aviyam, imagination, in control, language, left brain, Lena Guberman, linear, logic, mathematician, Mercedes, mercedes benz, movement, music, nothing, numbers, order, paint, passion, play, poetry, practical, realistic, right brain, scientist, sense, Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, strategic, taste, the best, vivid colors, words, Yariv Twig, yearning
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